Senior Digital Marketing Manager

The broad areas of responsibility:

Managing Website :

- Conduct regular audits and analysis of website performance; develop and implement website optimization strategies to enhance user experience, while increasing website traffic

- Implement A/B testing and other strategies to improve usability, engagement, and conversion rates

- Identify opportunities for growth, managing necessary updates and enhancements with cross-functional teams to optimize site structure, navigation, and content

- Use web analytics tools to track and measure key performance indicators (KPIs); - optimize landing pages and website content for search engines, providing regular reports and insights to drive conversion rate optimization (CRO), data-based decision-making, and ongoing website performance improvements.

SEO :

- Develop and execute successful SEO strategies

- Manage team of SEO Specialists and SEO agency

- Review technical SEO issues and recommend fixes

- Optimize website content, landing pages and paid search copy

- Direct off-page optimization projects (e. link-building)

- Collect data and report on traffic, rankings and other SEO aspects

- Keep abreast of SEO and integrated marketing trends Content Marketing

- Design content marketing strategies and set short-term goals

- Undertake content marketing initiatives to achieve business targets

- Collaborate with design and writing teams to produce high quality content

- Optimize content considering SEO and Google Analytics

- Analyze web traffic metrics

- Share content through various channels, ensuring strong web presence