Senior Digital Analyst - Digital Analytics/Digital Marketing

- 4+ years of Digital Analytics (Reporting) and/or Digital Marketing (Consulting) experience with a focus on making business decisions both towards driving more quality traffic onto a site and also converting the traffic into conversions, orders and revenue

- Track record of delivering results for 2 or more clients with ability to provide references (if required) from the end-customers

Tools Knowledge (Mandatory):

1. Google Analytics (Advanced) including Custom Dimensions, Goals, Enhanced eCommerce, Google Tag Manager (Advanced) including Data Layers, Custom Events, Workspaces and more.

2. Knowledge of any one of Omniture Suite including Sitecatalyst, Insights, Discover, Kissmetrics, Webtrends, Coremetrics in addition to GA/GTM knowledge, and

3. Any 1 or more Testing / Retargeting tools such as Test&Target or equivalent

4. Basic knowledge of Javascript (to be able to work with a Developer and give guidance and also trouble-shoot custom scripts)

5. Strong in Basic and Advanced Excel

Tools Knowledge (Nice-To-Have):

1. Digital Marketing (Adwords, SEO, Email Marketing and Social Media Marketing) experience

2. Radian6 / Simplify360 or equivalent

3. Python or R skillsets

4. Text Mining experience