Senior CRM Manager - EdTech

We are looking for a CRM Senior Manager who will be working with Associate Director of Product and Analytics to set and monitor marketing strategies that will be fostering long-term relationships with our prospects and learners (participants). In this role, you will plan and execute deliverables to boost our company's customer engagement & retention. To be successful in this position, you should have solid experience with Customer Relationship Systems and KPI metrics. Ultimately, we want you to increase revenues and achieve business goals by building a customer-oriented journey for prospects and participants.

Key Responsibilities:

- Monitor relationships with existing customers through CRM systems

- Developing and implementing marketing techniques that will drive new customers, repeat purchases and improve conversions

- Ensure the CRM system provides an effective sales funnel

- Set specific marketing strategies to retain customers, Improve conversion from old leads

- Plan and manage multi-channel marketing campaigns

- Execute strategies to address customers- needs, Improving repeat purchases and referral rates of customers

- Track marketing metrics and trends, like conversion rates and web analytics

- Assist with organizing promotional events to reach prospective customers

- Conduct market research to follow trends, competition and implement best practices

Requirements:

- Proven work experience as a CRM Manager or similar role

- Proven background in customer acquisition strategies

- Technical expertise with any of the CRM systems such as Salesforce.com, Marketing Cloud, Marketo etc.

- Experience managing a consulting team on a day to day basis to create client deliverables

- Analyze and document client CRM activities and initiatives

- Ability to articulate and compare alternative approaches drawing from previous engagements and recommended solution

- Ability to independently develop CRM strategies based on strong analytical skills and business knowledge

- Knowledge of online marketing methods and best practices

- Strong communication skills along with a customer-oriented attitude

- MBA preferred