Senior Copy Writer - Beauty & Personal Care

Senior Copy Writer (Beauty & Personal Care)

Roles & Responsibilities:

- Craft compelling, research-driven copy for memorable marketing campaigns that would run across multiple online and offline platforms.

- Create fresh, exciting, and effective communication for the target audience with a clear and distinct voice.

- Develop and adhere to the communication strategy for each brand under Body Cupid Pvt Ltd.

- Think on your feet to churn out quality content like app push notifications, emailers etc.

- Work closely with the internal and other cross-functional teams including the central design team, growth team and marketing teams.

- Adapt your writing style to meet the needs of our brand and target audience

- Maintain impeccable grammar and punctuation to deliver content that is both informative and polished

- Develop seasonal product messaging and positioning by working closely with marketing and product teams.

- Ensure quality, consistency, and tonality of the brand across creative content including campaign copies, ad copies, app banners & push notifications, monthly sale events, social media captions, etc.

- You will be a custodian of the brand's communication tonality. Consistency and quality will be of paramount importance.

- Thrive in a fast-paced environment, working independently to meet tight deadlines and deliver high-quality content

- Stay up to date with industry trends and best practices in Beauty & Personal care content writing and incorporate them into content creation processes.

Educational/ Experience requirements:

- A fine arts degree (preferred) or an undergraduate degree in Graphic Design/ Visual Communication/ Typography, or a related subject.

- 6+ years of experience

- Experience in creating content for a Beauty & Personal Care brand is an added advantage

- Strong understanding of marketing principles and advertising strategies.

- Knowledge of SEO principles and experience optimizing content for search engines.

- Detail-oriented, with a commitment to producing high-quality content.

- Ability to work independently and manage multiple projects while adhering to deadlines.

- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.

- Proficiency in copy editing and research/ fact checking.

- Self-starter with the ability to take complete ownership of a project.