Senior Conversion Rate Optimization Role - B2B SaaS

About the job:

The ideal candidate would use a data-driven approach to identify areas of improvement, design and execute structured experiments on a regular basis, and develop a robust CRO process to scale the efforts.

What You will Do:

- Organize and visualize website data to analyze, identify, and address friction points on a prospects path to conversion.

- Design experiment hypotheses using both qualitative (page evaluations, UX design principles, site reviews, heatmaps and session recordings) and quantitative (traffic source analysis, web analytics tools) sources.

- Design and implement various A/B testing, multivariate, and other experiment strategies to optimize not only landing pages and funnels, but also chatbots, pop ups, emails and other marketing assets.

- Establish and maintain a clear backlog, and defining the optimization roadmap that will impact conversions, user engagement, and other KPIs.

- Work closely with the stakeholders and collaborate with cross-functional teams including design, development, and content to plan and execute experiments.

- Continuously monitor, document, and report key performance indicators (KPIs) and insights to stakeholders. Recommend improvements, refine and iterate tests based on this data.

- Create a thorough, replicable, scalable framework for continuous experimentation and improvement.

- Align stakeholders on root issues and opportunities based on data-backed evidence.

- Troubleshooting existing issues with analytics and optimization set-ups and present results internally through the production of high-quality documentation.

- Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports.

What are you like:

- At least 5-6 years of experience in B2B SaaS marketing teams, with a focus on conversation optimization and growth marketing efforts.

- Experience in running and analyzing A/B, split, and multivariate tests end-to-end.

- Strong understanding of conversion copywriting, user experience and web design principles.

- Proficiency in data and customer analytics principles and tools including but not limited to Google Analytics 4, HubSpot, MixPanel and data visualization tools like Google Looker Studio.

- Ability to work with cross-functional technical teams on website tracking and troubleshooting.

- A good understanding of Google Tag Manager is preferred.

- Experience working in a fast-paced, dynamic work environment.

- Excellent oral/written communication and collaboration skills.