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Posted in
IT & Systems
Job Code
1521900
Job Title: Senior Content Writer
Location: Gurugram
Position Summary:
As a Content Writer at the company, you will develop understanding on the product and core brand positioning based on which you will create both long-form and short-form content across the various channels for both B2B and B2C audiences.
Key Responsibilities:
- Develop long-form content such as whitepapers, eBooks, blogs, and case studies.
- Write and edit thought leadership articles, LinkedIn posts, and social media content tailored for professional and consumer audiences.
- Create concise and impactful ad copy for platforms like Google Ads, LinkedIn, and Facebook.
- Draft scripts for webinars, product videos, and in-app messages to enhance user engagement.
- Prepare newsletters, email campaigns, and sales collaterals, including brochures and presentations.
- Work closely with the Product Manager to ensure technical accuracy in product-related content.
- Partner with SEO agency to optimize content for search engines and improve organic reach.
- Coordinate with PR and video content agencies to maintain consistent messaging across platforms.
- Mentor junior writers and provide guidance to ensure quality and alignment with brand standards.
- Conduct keyword research and implement SEO strategies to enhance content performance.
- Analyze content metrics and use insights to refine future content.
- Stay updated on industry trends and competitor strategies to propose fresh content ideas.
Required Skills & Qualifications:
- 4+ years of proven experience in content writing for Enterprise IT/SaaS products.
- Excellent writing and editing abilities with strong grammar and style to cater Europe and US markets.
- Ability to write 360-degree content, including blogs, case studies, whitepapers, emails, ads, and social media.
- Strong understanding of B2B and B2C content creation, including audience-specific tone and style.
- Expertise in SEO best practices, keyword optimization, and content performance tracking.
- Ability to collaborate effectively with cross-functional teams and external agencies.
- Knowledge of cybersecurity, password management, or identity management is a plus.
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Posted By
52
JOB VIEWS
18
APPLICATIONS
4
RECRUITER ACTIONS
See how you stand against competition
Pro
View Insights
Posted in
IT & Systems
Job Code
1521900
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