Senior Content Writer - FinTech

Work with a world-class team of finance and tech experts and grow with a leading MNC startup!!

Our client is a VC-backed fintech platform that focuses on automating the tax and financial systems for individuals across the globe. Their app uses a smart AI process and calculates various taxes and expenses as per the local law to show accurate deductions and charges in real-time and in an itemised manner. This helps the users to identify and manage their expenses and save more time and money. Secured by Mastercard and other well-known Payment Gateway products, the app makes sure not to store or share any user details like names and passwords, upholding utmost data security. With the founders and the team working out of the US and India, they are ensuring that their customers don't have to worry about any expense ever again!

As a Sr Content Writer, you will be responsible for working with the backend, product and design team. You should be able to quickly build implementations of the product vision which is performant with low load times. You should have attention to detail and the acumen to develop reusable components that are easily extensible.

What you will do:

- Developing content for blogs, articles, app descriptions, social media and the company website

- Writing in "American English" as the audience is a US consumer audience

- Identifying customers' needs and recommending new content to address gaps in the current content

- Building and managing our social media profiles and presence across channels you deem relevant

- Curating and creating interesting, relevant and trending content people look forward to every day

- Monitoring and engaging in relevant social discussions about our company, competitors and/or industry, both from existing leads and customers as well as from brand new audiences

- Ideating and executing world-class social promotions and campaigns and tracking their success

- Working alongside other marketers to create content that educates and entertains our audience and supporting marketing goals

- Driving consistent, relevant traffic and leads from our social network presence

Desired Candidate Profile

What you need to have:

- 3+ years of experience

- Proficiency in the English (American English) language

- Prior experience in writing for American audience is a must

- Excellent communication skills and creative thinking ability who can write thought leadership articles but also more everyday articles to be posted on blogs and for SEO

- Ability to apply data in writing by creating tables and infographics