Senior Content Writer

Senior Content Writer

Responsibilities :

Content Strategy & Development :

- Collaborate with the marketing team to develop a comprehensive content strategy that aligns with our business goals and target audience.

- Research and identify trending topics and industry best practices to inform content creation.

Content Creation & Management :

- Write engaging and informative web content, including blog posts, website copy, landing pages, and other marketing materials.

- Ensure all content is well-researched, SEO-optimized, and adheres to our brand voice and style guide.

- Edit and proofread content thoroughly to maintain high standards for accuracy and clarity.

Digital Expertise & Growth :

- Stay up-to-date on the latest content marketing trends and best practices, including SEO and SEM principles.

- Track content performance and analyze data to identify areas for improvement and content optimization.

Qualifications :

- Bachelor's degree in English, Journalism, Communications, or a related field (MBA preferred).

- Minimum 3+ years of experience in content writing, with a proven track record of success.

- Strong understanding of content strategy development and implementation.

- Excellent research, writing, and editing skills with a keen eye for detail.

- Ability to craft compelling and engaging content in a clear, concise, and SEO-friendly style.

- Familiarity with digital marketing best practices, including SEO and SEM, is a plus.

- Excellent communication and collaboration skills to work effectively with internal teams.