Posted By
Posted in
Sales & Marketing
Job Code
1452752
Job Description :
- We are looking for an experienced Senior Content Write/Content Lead, as part of the marketing team to drive and produce content .
- The role will have to experiment with communicating a new financial product to a B2C audience, driving meaningful messaging in novel ways.
- The writer must learn to catch the pulse of prospective customers, understand their needs and position the company strategically in the market.
Responsibilities :
- Design content marketing strategies and set short-term goals
- Ideate and plan the content calendar for the month and ensure timely execution of the same
- Undertake content marketing initiatives to achieve business targets
- Create and draft content for clients content properties such as blogs, websites, e-books, social media etc
- Draft copy for digital campaigns such as Linked In, etc
- Collaborate with design to produce high quality collateral
- Deliver engaging content on a regular basis and inspire team members
- Edit, proofread and improve content
- Optimize content considering SEO and Google Analytics
- Maintain and update website content regularly and analyse web traffic metrics
- Share content through various channels, ensuring strong web presence
- Receive customer feedback and generate ideas to increase customer engagement
- Support PR team in drafting articles for publishing in the media, drafting press releases, press announcements, etc
- Take an active interest in analysing metrics of all published content, use feedback to improve engagement metrics on social media & campaigns
- Work on content management systems such as HubSpot
- Follow and implement best practices for content optimization such as finding and using relevant keywords, etc
- Work with the relevant teams to develop content marketing ideas to push content to relevant TG
Qualifications :
- 10-20+ years of experience in writing content
- Experience in content for online sector will be a huge plus ,
- Experience on working in different content formats including blogs, e-papers, video scripts, landing pages, websites, sales collaterals, social media, emailers etc
- Bachelor's degree; English/Journalism graduates preferred
- Familiarity with CMS tools like Hubspot or WordPress will be good
- Have a fairly good understanding of keywords and SEO
- Immaculate written and oral communication skills and a penchant for marketing internet products
Attitude :
- Should be able to thrive in a fast-paced environment and can juggle multiple projects at a time
- Very meticulous
- Ability to adapt and works well with people and teams
- Up to date with content trends, social media etc
- Overall friendly attitude, knows how to work hard and party hard
Additional Information :
- Be part of an experienced founding team that has a highly successful startup track-record
- Work with a team backed by some of the best global investors
- Flexible working hours; we are well-equipped to allow our teams to work remotely, whenever they want
- Competitive salary with other employment perks
Please Note :
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Posted By
Posted in
Sales & Marketing
Job Code
1452752