Senior Content Marketing Manager - B2D/API

Role: Senior Content Marketing Manager (With a new-age Creator Economy product company)

Company:

The company offers data gateway which provides the access of Creators'/Digital Solopreneurs' content to the businesses and developers directly from the source platform. (YouTube, Shopify, Twitch, Instagram etc). This is done after getting consent from the creators. Think of it as being an "Account Aggregator" where a consent based access of the content can be given by a Creator or Digital Solopreneur to any business that may need it.

The company is backed by a premium Venture Capital firm and set of globally reputed investors. The company is also likely to raise its next round of funding in the near future.

Job Location: Permanent Work from Home



Why should you work for this company?

- Healthy work life balance. No limit on leaves that you can take

- Work at your convenient hours

- Stock Options

- Laptop of your choice

Job Responsibilities:

- Own the content marketing program and leads generated from the program.

- Own Content creation pipeline and content strategy.

- Own the execution of the content marketing program. Program Manage development of engaging content for Blogs, Whitepapers, How-to's, Videos, Website, Podcasts to help customers understand the Company's Platform.

- Own promotion of the content marketing program initially through organic channels and then through the paid channels.

- Research industry trends, reports and keywords to talk about interesting topics in the industry.

- Collaborate with the Sales and Product Teams to design content briefs.

- Test and optimise messaging, copy and creatives for website, blog, and other mediums of content.

- Improve website performance focusing on keywords and creating SEO-friendly content.

- You will be responsible for owning the leads coming from the content marketing program and the subsequent monthly, quarterly and annual targets associated with it.

Desired Candidate Profile:

- Work Experience: 2-4 years of experience for running successful content marketing programs for B2B SaaS companies

Desired Qualifications:

- Experience in selling to a tech or product management audience

- Any experience in the API / Developer Tool company is an added advantage

- Any experience with creator economy, either as a creator or marketing to creators is an added advantage

- Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior

- Experience in integrating content marketing campaigns with CRM

Compensation: The company strongly believes in hiring top quality talent and compensating them very well.