Posted By
Posted in
Sales & Marketing
Job Code
924911
Job Description:
As the Senior Content Marketer Specialist your ultimate goal will be to prove the value of your content efforts to meet our business goals.
We are looking at-
Voracious Researcher - constantly consuming all kinds of information with a desire to push yourself to learn more
Great Storyteller - approach every piece of content you create as a narrative
Prolific Writer - LOVE to write, even when its not for work
Believer in building relationships - enjoy engaging in conversations/debates/interviews
You will be responsible for:
- Creating persona-driven content for different stages of the buying cycle to attract relevant traffic and expand our subscriber base
- Creating awareness/excitement about our product and generating leads for the sales pipeline by producing all types of content - webinars, roundtables, eBooks, whitepapers, blog posts, case studies, videos.
- Owning and executing our PR strategy
- Managing blog calendar and promotion plan for our marketing blog and target accounts
- Building rapport and conducting interviews with C-level executives of established corporates
- Briefing the designer to produce images/infographics/diagrams that enrich our content pieces and get more engagement
- Community building and driving engagement for our brand through LinkedIn
- Writing direct response copy and creating wireframes for our landing pages to attract more leads into the marketing funnel
- Monitoring and reacting to data and analytics
- Nurturing prospects through weekly/monthly email marketing initiatives
- Creating sales enablement content including presentations, battle cards and more
Qualifications:
- At least 3 years of experience growing and engaging audiences through content in a B2B SaaS industry
- Prior knowledge of Google Analytics and CRM tools like Lead squared / HubSpot is required
- Prior knowledge of ABM and CRO will be a huge plus
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Posted By
Posted in
Sales & Marketing
Job Code
924911