Senior Consultant - Digital Analytics - KPO

Responsibilities:

- Analyze and understand digital assets, including web pages, mobile pages and digital campaigns of customers.

- Build a reporting solution to help customers gauge campaign performances

- Provide insights and recommendations to improve campaign performance and increase channel effectiveness by understanding attribution modeling, performing A/B testing or doing Competitive Intelligence.

Qualification & Experience :

- 4 to 8 years of experience in Adobe Analytics or Site Catalyst or Omniture and Google Analytics

- Well conversant with the complete digital processes such as Extraction of data from Adobe, building reports and dashboards in Excel and using visualization tools like Tableau, Qlikview

- Web Analytics experience

- Tag management/ Social Media Marketing/ Working with Ad Agency tools like Sizmek, Adwords

- Modeling techniques using SAS or R

- Customer segmentation and targeting using advanced analytics techniques

Tools/Software : Adobe Analytics, Google Analytics, Oracle DB, Tableau, Qlikview, Radian 6, SEMRush,Sizmek, Adwords, Eloqua, R, SAS, SPSS