Senior Business Partner - Sales - Media

JOB DESCRIPTION

Job Title : Sr. Business Partner

Function : Sales

Reporting To : Sales Head/Station Head

Business Unit : 

Location : Bangalore

BASIC PURPOSE:

Purposes : 

The Senior Account Director will be held accountable for the delivery and execution for a specific service area or account; processes related to financial operations across client base. This includes developing and maintaining client relationships, cultivating additional business opportunities, client presentations, proposals and work orders, as well as per project and overall client services budgeting and other financial operations as needed.

DUTIES & RESPONSIBILITIES : 

- Intake, Ideation and Planning , Deep understanding of the clients business, brand and category in which they compete.  Technical knowledge of the Product to take care of On Spot Branding/Placement with Client , Develop new strategies, tactics, and plans for future growth of company's database. 

- Understand the client goals and needs and clearly articulate the objectives of the initiative. Strategic involvement, able to develop a brief that is compelling and that inspires and identifies a clear outcome along with how success will be measured.  Assemble and brief the team and facilitate ideation, always looking for ideas that are big and offer the greatest impact on the clients business.  Review project and creative briefs to ensure overall strategic direction in on-target.

- Develop case studies on clients business

- Challenges & opportunities Risk Management

- Supports in analyzing the key issues and risks and assess business impact 

- Drive effective communication of issues and risks to the client when relevant to the senior clients o Set project quality and performance standards. 

- Assess and manage risk within, and across, multiple projects 

- Responsible for ensuring that the forecast for their portfolio of business is clean and updated in a timely manner 

- Responsible for a thorough understanding of and the up to date maintenance of the P&L for their portfolio of business 

 Effective and Favorable Negotiations: Proficient in navigating quarter close risk on contracts and cash Revenue Growth, Client Acquisition, Account Management 

- Structure and manages integrated, multi-track projects , Responsible for ensuring that the account plan is a comprehensive, multi-layered strategy. Works closely with the business development team to explore and drive plans to penetrate the identified opportunities. 

- Ownership of monthly, quarterly and annual revenue and margin targets aligned with business goals , Solid understanding of negotiation tactics and ensures we put a price on demands and never make a concession without getting something in return

- Review overall program metrics and creative to ensure compliance to quality on all client deliverable set forth in the creative brief Client Relationship o Drive strategic initiatives for clients towards specific measurable business goals 

- Establish relationship framework for the relationship in collaboration with the client and agency partners 

- Build and manage senior client relationships (expectations, communications, escalation, etc.) o Understand the client's culture, capabilities, team structure and take decisions to ensure success for the client , Manage client expectations/perceptions o Priorities key clients basis seasonality & spending patterns and basis past trends 

- Map the monogram and the identify key decision makers in each client's setup Capability Development o Communicate client objectives to all team members to ensure consistency 

- Communicate and disseminate client requests to internal teams; manage internal communications and external communication with vendors, media partners 

- Drives succession planning for the key roles on the account , Inspires, coaches and mentors junior team members o Build a positive, collaborative working environment for the team

- Actively get involved in company events such as hiring, training and internal initiatives.

- The duties and responsibilities of Group Head will include, but are not limited to, the following:

BEHAVIOURAL ATTRIBUTES:

1. Innovative approach to brand issues

2. High Ownership of responsibilities

3. High sense of integrity

4. Strong communication skills

5. Fluent command over English

6. Ability to work under pressure

7. Willingness to address internal customer expectations

8. Self Starter, High level of drive to give shape to new initiatives

9. Learning Attitude

10. Inspire Commitment - Logistics Teams towards superior execution

11. Collaborative approach - Working with the Solutions & Programming team to build compelling pitches

12. Command the respect of the sales & logistics team

13. Be an active guide and mentor towards their growth.

QUALIFICATIONS & EXPERIENCE : 

1. Should be a full time MBA majored in Marketing with a min of 9-12 years of relevant experience

2. Experience of Sales / Marketing or Brand management would be an added advantage.

3. Preferable Industries of: Media / Telecom / Insurance

4. Edge would be any CONCEPT SELLING Experience.