Senior Business Analyst - Strategy & Planning - FMCG

Looking candidates for the position of " Senior Business Analyst" for Delhi /NCR location. The JD's are :-

Job Title: Senior Business Analyst - Strategy & Planning

Job Family Marketing

Location : Delhi/NCR Region

Reporting to: Dual - Line to General Manager (Sales & Marketing) & dotted to CEO

Company Band: JMC (Junior Management Cadre)

Comp Type: Fixed + Variable (Incentive/Bonus)+ Stock options

The company is a young enterprise founded in 2012 with the goal of building lasting brands in high-growth consumer healthcare categories for India & global emerging markets. With a vision to improve quality of life have built a disruptive product portfolio in affordable consumer healthcare products for which has received tremendous media coverage & awards.

Its promoters and investors include Top Professionals who have had leadership roles in leading Multinational companies in India, USA and abroad, eminent scientist and other reputed professionals. Presently focus is on high impact - high growth products in Women's Personal Care and in the next phase- Diagnostics.

Synopsis of Requirement- The company seeks a dynamic and enterprising Business Analyst to take part in this exciting & rewarding journey of exponential growth with the goal of building the brand into a dominant household brand in India and Emerging International markets.

This position is responsible for building data driven sales & marketing strategies for the organization across channels to set target benchmarks and tactical / program planning to ensure the sales; revenue, profitability and market penetration targets are met. The incumbent contributes to strategies for market penetration, trade pricing & innovation in light of external competition.

Essential Functions / Responsibilities:

This role will be responsible for market research, analysis, business intelligence to provide actionable insights to help set the marketing and strategic plans and initiatives.

Key responsibilities :

- Primary and secondary research

- Help build a strong knowledge management system and platform

- Analysis of key marketing trends, competitive landscape present and future, technology and IPR, Government initiatives and regulatory landscape, Customer segment attributes, 4P's and marketing mix to assist the sales and marketing teams in developing Sales and Marketing strategies and provide business intelligence and inputs to the CEO and the leadership teams to help them set the short and long terms strategic plans

- Target Customer segment analysis to help support strong Customer Management Process including Customer Relation Management (CRM) process and programs to drive customer satisfaction, with key focus on customer acquistion, retention, growing customer relationships and minimizing attrition

- Own responsibility for monitoring & reporting on execution of programs / project management to meet specific performance objectives for the business

Qualifications & Requirements

- MBA with specialisation in marketing/strategy from a reputed institute

- 3-5 years of strategy, marketing or business analyst experience preferably in FMCG companies (Experience can be relaxed for outstanding candidates or from premier MBA schools)

- Strategic and innovative thinker, exposure to behaviorial economics / consumer behavior

- Strong interpersonal and management skills

- Strong analytical, oral and written communication skills

Desired:

- Experience in FMCG (Consumer or Healthcare) industry

- Exposure to various analytical tools like conjoint analysis, crystal ball, predictive modeling etc.

- Experience in Market Research (Both Primary & Secondary), Strategic Analysis, financial analysis, data integration, knowledge management and integration of Management Informations System (MIS) and Decision Support System (DSS) .

- Strategy tools like Balanced Scorecards and Strategy Maps

General :

- Good team player

- Displays high energy level and ability to energize teams

- Has high level of ethics and integrity

Interested candidates are requested to please forward their updated CVs or can call Loveleen at 9711601629.

Loveleen