Senior Business Analyst - Product Analytics - B2C

Review Criteria

Mandatory

- Strong Product / Business Analytics profile, with a focus on B2C digital products

- Mandatory (Experience 1): Must have 4+ YOE in Consumer analytics for Product / Marketing / Business / Consumer behaviour Insights for B2C Products (Don't want logistics, operations or supply-chain focused analytics profiles, they should have worked on consumer-side analytics)

- Mandatory (Experience 2): Must have hands-on experience with data analysis tools (SQL, Excel, Python, R)

- Mandatory (Experience 3): Must have hands-on experience with KPI dashboard creation and visualization platforms (Tableau, Power BI among others) for effective reporting at various organizational levels

- Mandatory (Experience 4): Proven ability to translate and communicate complex analytical concepts into clear, actionable insights for non-technical stakeholders

- Mandatory (Company): B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)

Interview Process

Round 1: Hiring Manager

Round 2: Case Study

Round 3: Case Study Discussion

Final Round

For candidates with 6+ YOE, expect more than 4 rounds

Are you okay with Shift Timings - 2:00 to 11:00PM?

Office Location

Andheri East, Mumbai

Domlur, Bengaluru

Role & Responsibilities

- Extract insights from large datasets to support data-driven decision-making

- Develop and automate routine dashboards for daily, weekly, and monthly KPI tracking

- Conduct custom analyses to optimize user onboarding, activation, conversion, and retention funnels

- Cohort users and track actual and predicted Lifetime Value (LTV)

- Build forecast models and create meaningful alerts for business leaders

- Collaborate with cross-functional teams to define short and long-term strategic focus areas

- Provide actionable insights and recommendations to relevant teams

- Create, standardize and maintain documentation frameworks and taxonomy across businesses

Ideal Candidate

- Expertise in data analysis tools (SQL, Excel, Python, R), dashboard creation and visualization platforms (Tableau, Power BI among others) for effective reporting at various organizational levels

- Excellent communication skills with the ability to influence stakeholders at all levels with the agility to work autonomously and collaboratively within a team environment

- Proven ability to translate complex analytical concepts into clear, actionable insights for non-technical stakeholders

- Strong background in statistical analysis and experimental design for robust hypothesis testing

- Experience with A/B testing tools and methodologies in digital product environments

- Skill in creating and maintaining comprehensive documentation systems