Senior Business Analyst

- Support the K-12 Leadership Team to define, measure, analyze, and improve the performance of our Praxis testing business.

- Create executive-ready PowerPoint slides that summarize, compare, and explain both planned and actual business results.

- Use Excel, Google Analytics, Power BI, and other tools to create charts and dashboards of relevant business metrics.

- Document data flows between various databases and tools (Marketo, Salesforce, Google Analytics) to show the technical definitions and source of truth for key metrics.

- Aggregate data from various sources using a combination of BI tools, SQL, or Excel as appropriate.

- Support the business, marketing, and product teams on structuring problem-solving approaches to new business questions

- Measure the progress of key initiatives, including setting up tracking instrumentation in Google Analytics and GTM and defining and tracking KPIs.

- Support business leadership and finance in maintaining and updating business forecasts and

related documents.

- Adheres to ethical; standards and complies with the laws and regulations applicable to the job function.

Note:

This position description represents a general summary of the essential position duties, responsibilities and/or functions of this position and may be subject to change. It is not intended to be comprehensive or prescribe or restrict the tasks that may be expected of the incumbent. Management reserves the right to assign or reassign duties and/or responsibilities at any time as business needs require.

HUMAN RESOURCES:

POSITION DESCRIPTION:

KNOWLEDGE/SKILLS:

- Proficient navigating SQL databases and querying data

- Strong knowledge of Excel, with ability to analyze data using formulas, charts, and pivot tables

- Ability to design slides, create templates, and communicate effectively in PowerPoint

- Familiarity with BI tools including Tableau, Power BI and Looker

- Ability to create tracking events and dashboards using Google Tag Manager and Google Analytics

- Experience working with marketing data and marketing technology, for example, SEO, channel attribution, conversion rate optimization, email and lifecycle marketing

EDUCATION AND EXPERIENCE : - (technical knowledge, skills and abilities an employee needs to successfully perform the position level; please distinguish between "required" and "preferred")

Required:

- A BA/BS in business, technology, science, engineering, math/stats or other quantitative field

- Minimum of 5+ years of prior business, finance, or data roles using Excel, SQL, and Google Analytics/web analytics tools

- Minimum of 5+ years working with US based, English speaking stakeholders