Senior Brand Strategist - Strategic Planning Team

As a senior brand strategist with us, you will be expected to partner with and provide leadership across cross-functional teams in execution of all insight discovery, strategy, platform delivery and marketing engagements.

You will be responsible for the planning, development and execution of strategic direction for, brand building, advertising, marketing programs and digital experiences for a variety of brands. You will also play an active role as a subject matter expert and develop company-wide perspectives on trends and the use of emerging media in the marketplace.

We are looking for someone with a passion for understanding the consumer and who will encourage your colleagues to feel the same. Who is able to deep dive into Data and have it tell stories.

Responsibilities:

- Collaborate with cross functional project teams to motivate, create and implement short and long-term platform, on ground and online marketing strategies.

- Defines scope, recommends approach and execution of strategy and strategic planning projects for clients

- Writing clear and insightful briefs, involving inspiring and informing creative teams

- Identify marketing problems, perform research, analyze trends/results to determine strategic implications

- Partnering with the creative team to craft "big ideas- /360 degree ideas, communication Strategy and Planning for Brand Building, consumer experiences, Mainline and Digital Campaigns

- Develop creative briefs that inspire clients and creative teams alike to come up with idea development and implementation

- Stay current on users, marketing trends, interactive trends, best practices and digital experiences with an eye towards our client base

- Stay on point on research and data mining, in order to understand the consumer and market dynamics in any specific market

- Proactively identify new opportunities for client growth, enforce processes and best practices across all engagements

- Consistently identify needs client may not recognize and ensure that approaches and solutions are linked to objectives and future needs

Participate in strategic development of new business

- Strong presentation, verbal and written skills as well as proven ability to develop well-written documents and presentations

- Develop and manage a junior strategic planning team

Qualifications/Requirements:

- 4 years + account planning experience, leading teams and client engagements, experience in digital strategy is a plus

- Strong understanding of brands with proven experience in delivering effective strategy

- Strong understanding of brands and the role of digital in the wider media landscape

- Proven ability to manage and set client expectations

- Strong presentation, verbal and written skills as well as proven ability to develop well-written documents and presentations

- The drive to help others succeed and reach their peak

- Ability to manage multiple tasks concurrently in a deadline-driven process