As a Senior Manager - Brand & Marketing for our client, a wellness brand, based in Mumbai (lower parel), you will play a vital role in shaping their brand identity and driving strategic marketing initiatives. Your creativity and insights will help them connect with their audience, foster brand loyalty, and drive business growth. Roles and Responsibilities: - Contribute to crafting a compelling brand identity, messaging, and positioning. - Collaborate with teams to ensure consistent adherence to brand guidelines. - Plan and execute diverse marketing campaigns, including collaborations with influencers, managing user-generated content, print materials, events, and paid ads. - Utilize influencer content and user-generated content to enhance paid ads. - Identify and establish partnerships with professionals like dermatologists, nutritionists, gyms, and yoga studios. - Manage affiliate marketing programs to promote products through these partnerships. - Build meaningful partnerships with wellness-related brands and businesses. - Collaborate on co-branded initiatives and events for increased brand visibility. - Collaborate with teams and experts to produce informative podcast episodes. - Enhance overall customer experience and brand engagement. - Collaborate with customer service and product teams to address feedback and concerns. - Identify and connect with relevant health and wellness influencers. - Collaborate to create authentic, engaging content in line with brand values. - Encourage customers to share stories, amplifying brand advocacy. - Work with the marketing team to develop and execute digital ad campaigns. - Assist in planning and executing events such as marathons, webinars, workshops, and influencer collaborations. - Manage logistics and participant engagement for successful events. - Stay updated on industry trends, competitors, and customer preferences. - Collaborate closely with sales and product teams to align marketing with business goals. - Craft captivating short videos for platforms like YouTube shorts and IG reels. - Engage the audience through visually appealing narratives. - Foster engagement within the brand's digital community, particularly on platforms like Instagram channels. Required Education, Experience and Skills: - Bachelor's degree in Marketing, Business, Communications, or a related field. - 5-7 years of proven experience in brand management and marketing, ideally in the health or wellness sector. - Proficiency in content creation, social media, paid advertising, event coordination, and podcast management. - Strong creativity, communication, and project management skills. - Analytical mindset with data interpretation skills. - Knowledge of market research techniques. - Passion for health and wellness.

Mumbai

Senior Brand Manager - Wellness/Healthcare 

Job Description for Senior Brand Manager - Wellness/Healthcare  in Hirepedia in  Mumbai for (5-7) years of experience. Apply Now!