Senior Brand Manager - Two Wheeler Business

Role- Senior Brand Manager

Location - Gurgaon

Years of Experience Required- 9-12 years (Post full-time MBA)

Qualification - BE/B.Tech AND/OR MBA (Full Time)

CTC offered upto 35 LPA (Including variable)

Responsibilities:

- Lead end-to-end Go to Market for respective brands' new launches; 4Ps (Lead: Promotion, Monitor / oversee / influence; Pricing, Place and Product

- Lead formulation and execution of brand strategy at India, Zonal and state levels in collaboration with Field teams based on brand's sales performance and KPIs

- Support Micro-Marketing and experiential marketing to enhance brand engagement / imagery

- Track and deliver Digital KPIs targets for the respective brands

- Ensure media plans to deliver maximum ROI within allocated budget for the Quarter and the Year

Skills:

- Understanding and working knowledge of Qualitative Market Research techniques

- Understanding of customer behaviour in different parts of country

- Research oriented, with an ability to sense consumer behaviour and driven by "consumer first" approach