Senior Brand Manager - Retail

Candidates from Top B schools (Tier 1 and Tier 2 only) - other candidates please do not apply

Batch passed: 2006, 2007, 2008, 2009 and 2010 (Candidates from other batches please do not apply)

Preferred Industry: FMCG (Top brands), Retail niche brands.

Brand: A leading niche / luxury brand - Having a strong presence in the Retail

- This involves being the custodian of brand and all the campaigns built around brand; specifically the brand campaign and it's manifestation across categories and occasions. Will also be responsible to run all the brand properties - Shutterbugs (Content and Cataloging), Retail Communication etc.

- Gold campaigns for Festive and Gold Plus converted market) - Drive marketing activities (Campaigns / ATL / PR / VM / Events / BTL) via 360 degree campaigns for Wedding as a category and Festive as an occasion. 

- Be the custodian of the consumer understanding plain gold buyers (festive and non-festive). New innovative ways of marketing will be a key focus area for all team members, focus on adapting new ways of marketing be it media choices, mobile applications, online engagement etc. Building alliances with complimenting brands in the world of the wedding customers, driving content for the wedding TG is another key aspect of this role. 

- The person will be responsible for briefing the partner agencies along with the team Manager to deliver impactful marketing campaigns. Use data to keep track of campaign performance and effectiveness

- Both the above will help the brand to gain share in the jewellery segment

- 70% of jewellery is bought for wedding or during one's wedding. The role here is to create a dominant and powerful jewellery brand in the wedding segment. And do alliances and partnership in the wedding ecosystem.

Qualitative Research + Biz Metrics- This aspect of the role involves being the one point internal source for the rest of the marketing team across verticals on the numbers aspect of marketing wrt to qualitative research on an ongoing basis that can impact business decision and capture changing consumer behaviour.

Key Deliverable:

- The team is responsible for delivering 70% of the walk-ins to the retail stores of the brand ( 70% of the sales ) and strong and growing brand metric on consideration, SOP and MPB

- Timely execution of key marketing campaigns and tracking them. Be part of ideation and creation of new marketing initiatives. Keeping track of the key brand metrics on a regular basis as required by the various stake holders.

- Motivate and groom team members to the next level

 The right person: Candidate with marketing experience of 10 - 12 years.

- Knowledge of Jewelry Industry and Marketing preferred or any women's category

- Excellent Interpersonal and Communication skills essential.

- Must be a good Team player