Senior Brand Manager - Personal Care - IIM/ISB/MDI/FMS

Job Description - Senior Brand Manager Personal Care

- The role will encompass taking a concept from ideation stage to strategically designing the products and brand positioning for a new category

- Analyse category performance, consumer trends, and competitive product offerings in terms of packaging features, benefits, and price points to define innovation possibilities.

- Responsible for complete ownership of product category from concept to go to market strategy, owning the P&L for the brand

- Own the brand growth strategy - create short, medium- and long-term roadmap for the brand, including new products/category's introduction and channel expansion

- Build, scale and optimize digital marketing programs against growth targets & ROI goals

- Test and scale multiple digital media vehicles for impact & relevance

- Define the brand value proposition and be responsible for end-to-end marketing communication

- Liaison with sales teams to drive and deliver the annual business plan

- Ideation & development of new products based on consumer/ competitive/ international market understanding

What is expected?

- Strong qualities of ownership and performance in a high velocity growth environment

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

- Experience in identifying target audiences and devising effective campaigns.

- Excellent understanding of the full marketing mix.

- Strong analytical skills partnered with a creative mind.

- Data-driven thinking and an affinity for numbers.

- Outstanding communication skills.

- Up to date with latest digital and innovation trends

- MBA from Tier 1 B-school with 5-8 years of experience

- Prior experience in launching & scaling D2C brands is a plus