Senior Brand Manager - Personal Care

Job Title : Senior Brand Manager - Personal Care

Industry : FMCG ( Personal Care )

Working Place : Kolkata.

Qualification : Minimum Graduation required - MBA preferred

Experience : 5 + years in personal care.

Job responsibilities :

- Develops and executes the marketing & branding strategy to improve market share and reach.

- Understands & defines the brand identity & align all the brands- plans accordingly.

- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

- Plans ATL & BTL Activities.

- Coordinates with R&D for product conceptualization, positioning, new product development etc.

- Coordinates with advertising & research agencies.

- Develops and executes plans for brand extension.

- Develops annual plans and budgets for the brand.

- Coordinates with internal & external media agencies for implementation of the Brand's strategy.

- Also Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

Bimla Vishwakarma
8879665605