Senior Brand Manager - New Product Development - FMCG

Senior Brand Manager,New Product Development

One of the growing luggage manufactures are looking for a Senior Brand Manager,NPD to develop and manage their Backpacks category.

The person should have 8-10 years professional experience in Product Management /Brand Management / Integrated Marketing Communication/ Strategy department of any well known consumer product brand/company.

Location : Mumbai

Grade / Designation : Sr. Manager Marketing

Requires the candidate to travel : Yes (Domestic & International, both)

Reporting to : Head Marketing

Responsibilities :

Develop products by identifying potential product gaps; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing go to marketing strategies for various sales channels and implementing them.

- All this by building a strong relationship with business leadership, marketing, sales, design and development teams.

- Responsible for complete ownership of product category from concept to Go to market strategy

- Provide detailed business plan of the product/category; including contribution per product/product category

- Determines customers' needs and desires by specifying the research needed to obtain market information.

- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or POS changes.

- Assessment and benchmarking of market competition by comparing the company's product to competitors' products.

- Provides source data for product line communications by defining product marketing communication objectives.

- Obtains product market share by working with sales channel heads to develop product launch, GTM & product sales improvement strategies.

- Assesses product market feedback by calling on customers with field salespeople and evaluating sales call results.

- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.

- Travels to China regularly & interacts with overseas factories (especially in China) both long distance via e-mail communication & FTP file exchange as well as face to face in the domestic factories to create products that meet margin requirements.