Senior Brand Manager - Media

Senior Brand Manager

- As a team player in the organisation, the Senior Brand Manager position has a real impact on client success. The person responsible for developing strategic plans, managing account teams and the execution of client PR programs.

- The AM also plays a more active role in supporting business development and agency marketing activities working under the direction of the Associate Director of accounts/Account Director.

Role & Responsibilities :

Performance leadership :

- Demonstrated ability to develop strategies/creative platforms and concepts that simultaneously leverage traditional and social media for clients

- Independently develop and oversee development of media strategy documents, goals, media targets, pitch angles and media materials, thereby reflect in-depth knowledge of clients- top-tier media, communications objectives and desired outcomes

- Demonstrate ability to identify opportunities, trends and potential issues that may impact clients- business and/or communications programs, and recommend appropriate actions

- Demonstrate strong oral and written communications skills

- Maintain regular client contact providing counsel on strategic matters and prospect information; potentially serve as the senior contact for the client on smaller assignments

- Assist senior team management through the development of client counsel memos, long-term strategic client plans and recommendations, as needed

- Anticipate and proactively offer solutions to senior team leadership on account issues

- Serve as day-to-day - go-to- client contact in all matters related to program execution.

- Stay abreast of the latest trends in digital communications

Workplace leadership :

- Serve as a day-to-day team leader to mentor team members through direction, suggestions on issue resolution and identifying opportunities for team members professional development

- Actively contribute regular performance feedback to junior staff and provide coaching on day-to-day execution of assignments, provide feedback for employee performance reviews

- Develops personal leadership by being learning focused, proactive and adaptable to change

- Demonstrate ability to anticipate client and team needs, instilling a sense of confidence

- Provide status and client updates to senior account leadership

- Demonstrate exceptional management skills including mobilizing and motivating teams

- Attend agency staff meetings and group meetings, as well as appropriate L&D sessions

Operational Leadership :

- Work with senior leads to manage team resources and expenses to ensure account profitability

- Ensure that all client and organizational SOP's and policies are adhered to and that work flows in a systematic manner

- Track/enter time with daily precision and submit expense reports in a timely manner; ensure account team members adhere to agency time reporting and financial guidelines

Strategic Leadership :

- Solid team player. Work effectively with team members in-market and across the network; foster solid intercompany relations as relevant

- Participate in agency leadership opportunities and assist with new business, as needed

- Focus team on delivering goals and ensure that business targets are achieved

- Demonstrate fundamental understanding of the business of agency; communicate and promote the agency internally and externally

Skills and Capabilities :

- Minimum 5 years experience working as part of a dynamic public relations team working directly with clients in an agency (must)

- Experience in product launches, collateral development, and strong media relations

- Excellent interpersonal skills to interface with key clients and stakeholders

- An out the box thinker who finds new and improved ways of delivering mundane tasks and bridging gaps in client delivery

- Highly creative and strategic; ability to generate ideas and execute them

- High degree of enthusiasm combined with a problem solver mentality

- Advanced knowledge of what is newsworthy and relevant

- A self starter who had proven capability to work under stressful conditions is a go getter

What You Can Expect From Us :

- Investing in your future with training and development of core PR and client service skills

- Recognition for individual and team contributions

- Increased responsibility and ability to grow your leadership skills by taking on meaningful work.

- An active role in contributing to the success of the office

- Great office space, great culture, and outstanding team dynamics and leadership

What We Believe In :

- Deliver Wow Through Service

- Embrace and Drive Positive Change

- Create Fun and a Little Quirky

- Be Adventurous, inspired and Open-Minded

- Pursue development and Learning

- Build Open and Honest Relationships with Communication

- Build a Positive Team and Family Spirit

- Do More with Less

- Be Passionate and Determined

- Be Humble