Senior Brand Manager - Innovation - FMCG

Qualification : MBA from tier 1/2 Institute from marketing experience only.

Location : Candidate need to travel 1-2 times in in month to Chennai. Rest days they can work from any metro locations in India.

1. Developing in-depth understanding of the Category

2. Market, Category & Brand assessment for each of the products developed

3. Estimating market potential, planning launch quantities

4. Conceptualizing & developing products across brands in line with respective core brand strategies

5. Creating GTM (Go To Market) strategy for new products

6. Participating in Market Research & understanding consumer need-gaps

7. Collaborating with R&D, Packaging teams to develop products to address consumer need-gaps

8. Packaging development including design & structure of products

9. Iterative consumer interactions to perfect product development including product performance, packaging, etc.

10. Interacting with agencies for creating & executing all creatives to ensure consistency with Mother brand

11. Collaborating with multiple stakeholders to launch new products in time

12. Conducting launch meets & be the one-point communication for all product related details till handing over to EPD (Existing Product Development) Team