Senior Brand Manager - FMCG/Retail/F&B

Experience :

- 7-10 years of work experience in marketing/ brand management / creative agency

- Should have worked with FMCG, retail, F&B

- Experience with creation and execution of Regional marketing campaigns and activations

Responsibilities :

REGIONAL AGENDA : Execute the Regional calendar

- Unlock a culturally relevant insight and develop a 360 campaign for the brand for different regions - South, East and West

- Develop & execute the regional marketing strategy across different focus markets [one every quarter] Leverage Digital campaigns, proximity marketing [OOH, print], activation ideas, brand collaborations and sponsorships, tie ups with regional celebs & influencers to drive sales and deepen relevance

- Constant engagement with the creative agencies, franchise partners and on ground field teams

- Allocate and track marketing budget spend across regions and initiatives

NATIONAL AGENDA :

- Design & lead the execution of national calendar X proximity initiatives to drive restaurant sales & increase footfall PAN India

- Monitor and update initiatives evert quarter

- Develop marketing and activation ideas for new store launches in metro, tier 1/ 2 cities to drive brand buzz and sales

Skills Required :

- Creative agency and vendor management

- Managing various internal stakeholders: Operations, Finance, SCM

- Franchisee management

- Creative, Agile and flexible

- Ability to multitask

Stake holders :

- Marketing team and agencies/vendors