Senior Brand Manager - FMCG/OTC

Requirement for Senior Brand Manager for FMCG company

Location: Kolkata

Openings: 2

Mandatory for OTC:

The candidate should have minimum (3-4) yrs of experience in managing brand responsibility single handedly

- Should have done couple of years of sales stint also in a typical FMCG set up.

- Preferably worked in Foods / OTC division

Qualification: MBA ( Marketing)

Mandatory for FMCG:

The candidate should have exposure in media planning and execution, NPD and launch, making of TVC's, understanding of trade, etc.

Qualification : MBA ( Marketing)

JOB ROLE:

- Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.

- Understands & defines the brand identity & align all the brands plans accordingly

- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

- Coordinates with R&D for product conceptualisation, positioning, new product development etc.

- Develops and executes plans for brand extension.

- Develops annual plans and budgets for the brand

- Keeps track of all brand related expenditures vis-a-vis budgets

- Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).

- Coordinates with internal & external media agencies for implementation of the Brand's strategy.

- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Ensures that the brand focus is maintained through media & PR activities.

- Monitors and tracks of performance of brand based on specified criteria.

- Ensures that the top-line & bottom-line objectives of the brand are strictly met.

- Develops various schemes incentive / discount to increase the contribution of the brand.

- Ensures that the team is adequately trained in both functional and behavioural aspects on a regular basis

Knowledge:

- Market research

- Brand management and communication

- Knowledge of Media, advertising & promotion

- New Product launches, packaging development

Sadhna