Senior Brand Manager - FMCG - IIM/ISB/FMS/MDI

Senior Brand Manager

Functional Reporting : Category Head

Designation : Senior Manager

Location : Ahmedabad

Administrative Reporting : Category Head

Role Purpose :

The role serves the purpose of managing & improving the performance of the assigned brand by :

a. Planning & driving execution of annual & interim projects for the brand

b. Aiding on conceptualization & set up of a product pipeline for future(NPD)

Areas Key Accountabilities/ Responsibilities :

Key Deliverables For the assigned brand :

- Net Revenue

- Value Market Share

- Gross Contribution Target

- NPD Pipeline / Stage Gate Milestones

- Brand Health Indicators

Key Activities :

- Ideate & contribute in drawing the roadmap for the Brand in the short term (1-2 Years)

- Discover new / changing insights by working with the CMI Team & Agency to understand evolving consumer needs

- Ideate & contribute to planning of on going projects, initiatives (NPD, Launch, Re-positioning etc.)

- Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan

- Drive on ground execution with Sales function & track success parameters

- Track Brand Health regularly & highlight information of relevance to upcoming / future work on the brand

- Aid Category Head in the preparation of the Annual budget

- Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing

Key Interactions :

Internal Nature :

- Sales, Planning :

1. On alignment of monthly / quarterly / annual plans for the brand

2. Time to time driving of back end actions basis business plan

3. Coordination for planned production/changes/additional business ask& its timely delivery

4. Approvals & payments to direct vendors

- Manufacturing

- Logistics

- Finance

External Nature :

- Creative / Ad agencies, Media Agency Relationship Management

- Coordination / Influence / Negotiation

Key Dimensions :

Financial Dimensions - Brand Size

Team:

- Direct Reports : NA

- Team Size : 4

Others - Brand P&L

Role Requirements :

Educational Qualifications - PG Degree in General/Marketing Management from Tier 1 B school

Experience (Type & Nature) - 7-10 years

- FMCG (With at least 3-4 years in Core Consumer Marketing / Category Specifications

Skills & Technical Competencies :

- Brand, Product Strategy

- Strong understanding of Brand Operations

- Basic understanding of Media & CMI operations

- Commercial Understanding