Senior Brand Manager - FMCG

Opportunity for Sr. Brand Manager in one of the leading MNC.

Location-Mumbai

Key Responsibilities

Brand Equity

- Evaluate current brand equity and create improved brand architecture

- Financial management, controlling and process management of brand and products

Insight Generation & Application

- Research and discover powerful consumer insights to unlock growth and inform brand strategies

Brand Strategy

- Collate and analyze market trends, prepare drafts of brand plans, develop an optimal marketing mix, recommend positioning and pricing strategies, co-ordinate market research activities, and strengthen brand equity

- Monitor competitor activities, and undertake timely market interventions.

- Track all market initiatives. Document and incorporate learning.

Marketing Plan

- Prepare the Marketing Plan & Media Briefs

- Co-ordinate with agencies, track media deliverables and sales volumes

- Develop the Annual Brand Plan in conjunction with the Business Head, Sales & agencies

- Work with the Marketing Head in development of cutting edge advertising strategies and campaigns

Consumer Promotions

- Recommend consumer promotions schemes, prepares financial analysis, take approvals, coordinate with supply chain and sales for procurement and implementation to increase sales volumes

Trade Promotions

- Plan the trade promotion scheme and key outlet scheme, prepare the financial analysis, take approvals, monitor performance of the schemes to increase width and depth of distribution

- Assist the sales team in implementing the trade promotion plans.

New Product Development

- Work with R&D on product development, conduct market and feasibility studies for new products; assist the Marketing & R&D Head in conceiving new product strategies.

- Creating and executing launch and communication plans

- Seek approvals, co-ordinate with other departments on prospecting plans and post launch market support activities to ensure launch of new products

Only Fmcg experience can apply.

Monika