Senior Brand Manager - FMCG

Role : This role will be a Senior member of the India Marketing Team, supporting to Head of Marketing in Brand development & managing Brand building activities in enhancing healthy Business growth.

Scope of work :

- Support the Marketing head in development of the marketing strategy and planning

- Support in identifying the key brand and business KPIs and tracking them at agreed intervals

- Lead the execution of the BTL & digital activities as part of the consumer connections strategy

- Manage Advertisement & Promotion expenditure under the guidance of the MD

- Support business growth in creating the innovation pipeline, developing NPD projects & execution

- Lead CPI agenda for the brand - packaging design/ redesign/product improvement initiatives in line with global standards.

- Lead Market Research & Analyze initiatives to understand Consumer & shopper Insights.

- Close contact with internal (commercial team) & external (agencies/vendors) teams in order to deliver high quality execution in market.

Competencies :

- Clear understanding of market and brand context and identifying underlying causes and use business goals, marketing objectives and brand funnel to guide decisions and monitor brand KPIs

- Understand and support the process of creating brand positioning and activities that bring positioning to life. Understand brand equity and have the ability to monitor gaps and improvements

- Consumer research knowledge including brand tracking, product research, panel data, U&A & other adhoc research requirements

- Understands the significance of ROI measurement and is able to measure activity success

- Experience in developing shopper and customer strategies based on brand strategy and working closely with commercial team

Desirable : Experience in ATL - communication development, media planning and measurement

Personal Attribute :

- An optimistic, can do attitude

- Demonstrates excellent interpersonal skills- ability to communicate and listen well

- Open to others inputs and patient

- Team player

- Entrepreneurial- hands on approach, sense of ownership

- Ready for unstructured business (startup mindset, building processes)

- Good at looking for root causes and discovering why

- Ability to prioritize