Senior Brand Manager - FMCG

Job Description - Product Management

We are looking for a candidate who has a passion for product development & management. A creative, self-starter & energetic individual who has abilities to fulfill this role and possesses a proven track record. Someone who has an intuitive sense of design, strong consumer orientation & business acumen. Your primary responsibilities and duties would include the following, (Other duties may be assigned later). We operate in a very diverse market and one has to think out of the box to be successful.

Role & Responsibilities :

- The position is responsible for product development & management of a Backpacks category. Develop products by identifying potential product gaps; conducting market research; generating product requirements;determining specifications, production timetables, pricing, and time- integrated plans for product introduction; developing go to marketing strategies for various sales channels and implementing them. All this by building a strong relationship with business leadership, marketing, sales, design and development teams.

- Responsible for complete ownership of product category from concept to Go to market strategy

- Provide detailed business plan of the product/category; including contribution per product/product category

- Determines customers' needs and desires by specifying the research needed to obtain market information.

- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or POS changes.

- Assessment and benchmarking of market competition by comparing the company's product to competitors' products.

- Provides source data for product line communications by defining product marketing communication objectives.

- Obtains product market share by working with sales channel heads to develop product launch, GTM & product sales improvement strategies.

- Assesses product market feedback by calling on customers with field salespeople and evaluating sales call results.

- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.

- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedule by working with production, SCM and Sales team

- Brings new products to market by analyzing proposed product requirements and product development programs; establishing time schedules with sourcing and manufacturing.

- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.

- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.

- Maintains professional and technical knowledge by setting up processes and building knowledge bank, MIS & processes

- Travels to China regularly & interacts with overseas factories (especially in China) both long distance via e-mail communication & FTP file exchange as well as face to face in the domestic factories to create products that meet margin requirements.

Work Skills :

- Passionate about product management with a strong appreciation of current fashion, design and social trends.

- Demonstrated ability to understand product design, materials & pricing & cost

- Understanding of customer behavior and ability to spot a need gap in the market

- Merchandising experience will be a plus.

- Excellent written and verbal communication & presentation skills

- Proficient in use of MS Office, Internet and email.