Senior Brand Manager - FMCG

Senior Brand Manager FMCG (7-10 yrs)

- You'll generate clear category objectives & drive all aspects of brand development. You will also be regarded as the product & brand champion in the development of the category brands, range, innovation & formats and will optimise the profitability of the category across all channels.

- Brand Equity owner. Ensure all initiatives across markets (including NPDs) are strictly in line with the defined brand equity pyramid.

- Media Strategy - Lead brief to annual strategy finalization process by collaborating with media COE and media agency teams

- Develop, implement and review brand 5 P initiatives through close collaboration with trade marketing team. Drive annual calendars on planogram, visibility, consumer offers, listing and activation.

- Lead business analysis including market share analysis, brand health analysis, competitor 5P analysis, media & communication analysis and In-store visits.

- MBA with relevant 5+ years experience

- Experience in FMCG, Pharmaceutical industries preferred

- A commercially aware Marketer

- Demonstrated capability to build strong brand equities by leading key brand levers