Senior Brand Manager - FMCG

Senior Brand Manager

Tasks and Responsibilities:

The tasks and responsibilities (not limited to) are as below:

Develop and Lead the execution of Marketing Plans:

- Ensure timely implementation of the brand activity calendar

- Approve & Execute Media Plans

- Identify and draw corrective actions for the brand basis research

Advertising & Media:

- End to end creative executions from brief writing to deployment of creative assets

- Identify and deploy any other communication needs for the brand

- Regularly survey and understand consumer & market environment to understand trends

- SPOC for 360 media planning, buying and execution

NPD Projects:

- SPOC for all NPD projects

- Cross functional team lead for logical project conclusions

Digital:

- Conceptualize, execute and scale up digital first brand campaigns and cornerstones

Research:

- Conceptualize & execute all researches

Pricing:

- Maintain Price Masters, Monthly Updations & Pricing Strategy

Own A&P Spends:

- Planning, Deployment, Tracking, Reporting, Reconciliation & Forensics along with Marketing Executive