Senior Brand Manager - FMCG

- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Planning and execution of all communications and media actions on all channels, including online and social media

- Assisting with product development, pricing and new product launches as well as developing new business opportunities

- Creating and managing promotional collateral to establish and maintain product branding

- Managing the budget for advertising and promotional items

- Competitor and customer insights analysis

- Analysis of sales forecasts and relevant financials and reporting on product sales