Senior Brand Manager - FMCG

1. Work on creating marketing strategy for the brand and efficiently execute it to drive share of market with profitability.

2. Build brand plans including geography wise plans to achieve national share of market and distribution targets.

3. Work collaboratively with cross functional teams to ideate and execute versus the annual grid plan.

4. Create communication and advertising in line with the positioning of the brand to further drive brand salience and consumer preference.

5. Work with external creative and other agencies to create 360 IMC campaigns in line with the annual grid.

6. Work with the media manager and the media agency to draw up the monthly media plans by state.

7. Understand the P&L of the brand and identify key cost drivers and work towards driving improved margins and profitability of the brand.

8. Alignment of brand plans and annual grid with category manager and senior management.

9. Design and implement all aspects of the GTM for new product launches within the brand.