Senior Brand Manager - Consumer Durables

Role & Responsibilities:

- Responsible for complete ownership of product category from concept to Go to market strategy

- Provide detailed business plan of the product/category; including contribution per product/product category

- Obtains product market share by working with sales channel heads to develop product launch, GTM & product sales improvement strategies.

- Conducting market research;

- Generating product requirements;

- Determining specifications, production timetables, pricing, and time-integrated plans for product introduction;