Job Title : Senior Brand Manager - Healthcare Retail
- Work in a dynamic and growth oriented organisation
- Own and champion a consistent visual brand identity
About Our Client :
- Our client is one of the fastest growing Clinical chains in India. With a global outlook and a strong backing, our client is currently one of the largest clinic chains in India with over 80 units across India. Our client has a strong focus on hiring and has some of the best minds working for them at various functions.
- With scaling up happening at an unprecedented level, our client is looking at candidates who would be interested to be a part of this growth.
Job Description :
Reporting to the Head of Marketing, you will be responsible for :
- Be the brand guardian to ensure the business is presenting the brand correctly in all areas
- Track the key drivers of performance, including financials marketing KPIs and competitor performance, use insights to develop course correction plans as appropriate to ensure targets are met
- Lead the development and roll-out of the brand communication in ATL & BTL and ensure the support materials to support the brand positioning, acting as an ongoing marketing campaign for the brand
- Own and champion a consistent visual brand identity
- Develop a comprehensive understanding of key competitors, keep abreast of competitor actions, ensuring internal visibility
The Successful Applicant :
- MBA/PGDBM form a good B-school
- Brand marketing experience in consumer healthcare/FMCG company/retail/service industry
Experience : 5-8 years in brand management role
Essential Skills : Knowledge and commercial acumen
- Evidence of product development experience and the bringing to market of initiatives, including briefing creative agencies and agency management as well as brand asset management
- Strong team working and project management skills combined with ability to work as part of a cross functional team
What's on Offer :
- Apart from an excellent compensation structure and accelerated career growth, the role gives you the chance to be part of one of fastest growing brands in the healthcare sector.
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