Senior Brand Manager/Brand Lead

Prior experience of managing a team is a must

Project Management

- Manage multiple projects at once and deliver top quality work within the stipulated timelines

Creative communication

- Conceptualize and manage creative communication incl. creative collateral and asset creation liaising with the graphics team

- Work with content writers to ensure brand communication, advertising copies etc. are as per brand standards and in brand tonality

Website management

- Own customer experience on the website.

- Work with the tech team to improve the UI/UX or build new features

- Own every word and every image on the website

Drive Revenue

- Drive product and category revenue through new initiatives, ad concepts, influencers, ATL etc.

Promotions & offers

- Benchmark competitors and other relevant brands in category and other allied categories to identify best in class practices for website, offers, promotions and creative communication

- Design and structure right offers, monitor performance and make changes as per data

Skills & Competencies

- Prior team management experience is a must

- Prior experience with Project Management will be a plus

- Understanding of creative communication, design and visual aesthetics

- Strong bias to action

- Agility and ability to take decisions/course correct fast

- Strong verbal & written communication

- Understanding of advertising and marketing campaigns

- Proficiency in English

- Website content management experience will be a plus

- Relationship management with all key internal stakeholders and external agencies

- Results driven & ROI focused

- High consumer-centricity

- Experience with working on Shopify will be a plus