Senior Brand Manager - Blended Spices - FMCG

Senior Brand Manager - Blended Spices

Job Role:

Launch a new brand of spices - Pan India

- Candidate who has handled the category of spices for at least 3 years.

- Must have experience handling spices category in South.

- Profile could include both category and marketing managers. Experience in New product development, P&L management, GTM, branding and communication is desired.

Roles & Responsibilities:

- Create and launch a new spices brand.

- End to end to responsibility of launching and creating a new brand replete with product, brand and communication development media management & P&L.

- Assumes responsibility for monitoring all marketing and branding activities for the organization while maintaining Brand focus internally & externally.

- Develops the Marketing & Brand management strategy to support top line & bottom-line growth & foray into new segments and innovative products for the Organization.

- Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.

- Coordinate with agencies and cross functional team for brand launch

- Assumes overall responsibility for Brand Activation & shopper marketing for the brands he/she is managing.

- Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

- Understands the strategic business requirement of the organization based on the organization growth focus and strategy.

Qualifications:

- Minimum: 4+ year of Experience. Proven track record in building Brand name in the market.

- Excellent Communications and Interpersonal Skills, should be able manage multiple stakeholders. The candidate should preferably be from Spice Industry with experience in handling spices brand.

- Education Qualification: MBA /PGDM