Senior Brand Manager - Beauty Startup

Role Description:

- We are looking for a visionary brand manager to drive the next phase of growth.

- Client - Beauty Startup (Luxury D2C).

- This is a senior, strategic role for someone with a deep understanding of the D2C business model, an exceptional eye for creative storytelling, and the ability to elevate a brand to iconic status.

- This is not just a job; it's an opportunity to lead a brand that challenges norms, inspires trust, and builds emotional connections.

Key Responsibilities:

Brand Strategy & Vision:

- Define and execute the brand's long-term strategy, ensuring alignment with the luxury clean beauty ethos.

- Build and enhance emotional connections with the audience, developing a brand narrative that resonates globally.

- Identify and pursue strategic partnerships with influencers, media, and like-minded brands to amplify brand presence.

Creative Direction & Storytelling:

- Lead the creative vision for campaigns, content, and product launches, ensuring a cohesive, high-end aesthetic.

- Collaborate with designers, photographers, and agencies to produce bold, innovative campaigns that tell a compelling story.

- Champion the integration of neurocosmetics storytelling in all touchpoints to educate and inspire consumers.

Digital-First Growth (D2C Focus):

- Own the customer journey, ensuring seamless brand experiences across website, social media, email, and digital ads.

- Develop innovative D2C campaigns that increase engagement, build loyalty, and drive conversions.

- Use insights from analytics to refine strategies, focusing on lifetime value and customer retention.

Product & Launch Excellence:

- Act as the brand custodian for new product launches, creating go-to-market strategies that resonate with the luxury beauty audience.

- Work closely with product teams to ensure consumer insights inform new innovations.

Leadership & Collaboration:

- Inspire and guide cross-functional teams to align with the brand's creative and commercial vision.

- Build and nurture a culture of innovation, passion, and storytelling within the organization.

- Represent the brand at events, collaborations, and industry platforms to build thought leadership.

Qualifications:

- 5-8 years of experience in brand management, marketing, or a related field, with a strong focus on D2C brands in beauty, luxury, or lifestyle.

- Proven expertise in digital marketing strategies and tools, with a clear understanding of the D2C customer journey.

- A strong design and aesthetic sensibility, with experience leading creative campaigns from ideation to execution.

- Data-driven mindset combined with intuition for what resonates with a luxury audience.

- Entrepreneurial spirit-comfortable in a fast-paced startup environment, ready to disrupt the norm.