Senior Brand Manager - Beauty & Personal Care

Senior Brand Manager- Beauty & Personal Care Organisation

Job Description - As the Senior Brand Manager, you will be responsible for developing and executing strategic brand initiatives to drive our products to grow. You will lead a cross-functional team and collaborate closely with various departments to ensure the brand's success. This role requires a strategic mindset, creative thinking, and a deep understanding of consumer behaviour and market dynamics

Client Details: Our client is one of the fastest growing beauty businesses with a current turnover of close to INR 2000 crores, with special focus on growing the digital, online marketing and EBO channel

Description:

- Develop and implement a comprehensive brand strategy that aligns with the company's overall business objectives. This includes defining brand positioning, target audience, and competitive differentiation.

- Own, drive and deliver the brand's P&L goals in collaboration with the channel heads.

- Oversee the management of the product portfolio, including product development, innovation, and lifecycle management.

- Conduct market research and analysis to identify consumer trends, market opportunities, and competitive threats. Use data-driven insights to inform brand strategies.

- Lead the development of marketing campaigns, advertising strategies, and promotional activities to build brand awareness and drive sales.

- Manage the brand's budget effectively, ensuring that resources are allocated efficiently to achieve brand objectives.

- Collaborate with cross-functional teams, including Sales, Product Development, Supply Chain, and Finance, to ensure alignment and support for brand initiatives.

- Define and track key performance metrics to measure the success of brand initiatives.

- Ensure brand consistency and compliance with brand guidelines across all marketing and communication channels.

- Build and lead a high-performing brand team, providing guidance, mentor ship, and performance feedback to team members

Profile:

- Candidates coming with strong new product development (NPD) experience in the FMCG domain

- Candidates coming with relevant brand management experience of 5-10 year

- Master's degree in Marketing, Business Administration, or a related field

- Strong work ethics and ability to meet deadlines and handle stressful situations.

Job Offer:

NA

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Kartik Kulshrestha on +91 22 4236 3314. The Apply Button will redirect you to website. Please apply there as well.