Senior Brand Manager - Baby Care Category

Looking for a Group Brand Manager for the Baby Care Category - strong experience in Baby care products who can play key role in launching baby care Category.

Job Detail :

- Ensures that each brand identity and brand equity is developed in alignment with the overall corporate brand.

- Monitors coordination between advertising & research agencies, consultants and the brand teams.

- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Assumes responsibility of developing all brand extension strategies, along with the marketing head.

- Prepares all annual plans and budget planning activities for all brands within the category.

- Monitors brand-wise budget vis-a-vis actual expenditure.

- Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Develops systems across brand teams which facilitate better MIS and synergy of operations.

- Develops market entry strategy for previously untapped geographies based on market intelligence, and validates the same with the Marketing Head.

Education Qualification: MBA/PGDM Marketing