Senior Brand Manager

Role: Senior Brand Manager

Reporting to: CEO

Location: Mumbai

Job Description:

The incumbent will be responsible for.

Social Media Campaign & Strategy:

- Develop and implement comprehensive social media strategies aligned with the overall marketing objectives.

- Create campaign strategies and oversee complete execution, including the purchase of online media properties aimed at asset creation.

- Grow and expand the brand's social media presence into new platforms and enhance the presence on existing platforms such as Facebook, LinkedIn, Twitter, and Instagram.

- Plan and execute paid social media campaigns to boost brand awareness and drive website traffic.

- Negotiate with advertising sales agents to secure the most cost-effective deal structures.

- Manage budgets and monitor campaign costs and ROI metrics.

Influencer Marketing:

- Identify and collaborate with relevant influencers to expand the brand's reach and credibility.

Analytics and Reporting:

- Monitor social media metrics, analyze performance data, and provide regular reports with key insights and recommendations.

Trend Monitoring:

- Stay updated with industry trends, competitor activities, and social media best practices to optimize strategy.

Brand Consistency:

- Ensure brand consistency in marketing and social media messages by collaborating with cross-functional teams, including advertising, product development, and brand management.

Requirements:

- 2+ years of experience in Social Media campaign management and Marketing.

- Proficiency in graphic design software.

- Excellent written communication skills.

- Understanding of digital marketing concepts.