Senior Brand Manager

Senior Brand Manager

Responsibilities:

1. Brand Strategy Execution:

- Assist in developing and implementing brand strategies and plans that align with the company's objectives.

- Support the creation of brand positioning, messaging, and identity that differentiates us in the market.

2. Campaign Development:

- Plan and execute brand campaigns across digital, social, and traditional media channels.

- Collaborate with creative teams to develop engaging content and ensure brand consistency.

3. Market Research & Analysis:

- Conduct research to understand market trends, consumer preferences, and competitive landscape.

- Use insights to inform brand strategy and optimize campaign performance.

4. Cross-Functional Collaboration:

- Work closely with product, sales, and creative teams to ensure brand integration in product development and go-to-market strategies.

- Coordinate with external agencies and vendors to deliver effective brand initiatives.

5. Brand Management:

- Monitor and manage brand health, including tracking key performance indicators and brand perception.

- Ensure brand guidelines are followed and that all communications are aligned with the brand's identity.

6. Reporting & Analysis:

- Track and analyze the performance of brand initiatives and campaigns.

- Prepare reports on brand metrics and provide recommendations for improvements.

Qualifications:

- MBA from reputed B-School

- 4+ years of experience in brand management or a related role, preferably in Consumer brands

- Knowledge of the IPO process and how brand management fits into the broader context of going public.

- Previous experience in the IPO process within an organization is a plus.

- Strong understanding of branding principles and marketing strategies.

- Experience with digital marketing, social media, and content creation.

- Excellent written and verbal communication skills, with the ability to craft compelling brand narratives and investor messaging.