Senior Brand Manager

Senior Brand Manager

Job description:

- Create and implement comprehensive brand strategies that align with the company's goals.

- Lead AOP planning and execution to achieve business objectives

- Develop and implement innovative marketing campaigns that drive audience engagement and revenue growth.

- Possess a strong understanding of digital marketing best practices, including SEO, SEM, social media marketing, content marketing, and email marketing.

- Develop and oversee digital marketing initiatives with a strong focus on social media marketing

- Develop and execute a comprehensive social media strategy to build brand awareness, engagement, and community.

- Drive content creation efforts across various platforms to enhance brand visibility and engagement

- Stay updated on the latest digital products and solutions to leverage for brand growth

- Lead and mentor a team of marketing professionals, fostering a collaborative environment.

- Work closely with cross-functional teams (sales, programming, solutions) to ensure brand consistency and achieve shared goals.

- Manage relationships with external partners, agencies, and vendors.

- Analyze market trends, competitor activities, and consumer insights to provide data-driven recommendations for brand positioning and growth opportunities

- Collaborate with cross-functional teams including Programming, Sales, Digital, and Marketing to ensure brand consistency and strategic alignment

- Oversee the creation and management of marketing collateral, social media content, and promotional materials while maintaining brand guidelines

Requirements:

- Master's degree in Marketing, Business Administration, or a related field. MBA preferred.

- 15+ years of experience in marketing, with a strong focus on brand building and digital marketing.

- Proven experience in developing and executing successful marketing campaigns across various channels.

- Deep understanding of brand building, marketing strategy, consumer behavior, and the digital media landscape.

- Strong analytical and problem-solving skills.

- Excellent communication, interpersonal, and presentation skills.

- Proficiency in 1 marketing technology tools and social media platforms.