Senior Brand Analyst - Assortment/Pricing/Delivery TAT/Customer Behaviour/Segmentation

Assortment:

- Analyze traffic, conversion, sales and app interaction data, market trends, and customer preferences to recommend assortment strategies and priorities.

- Collaborate with category managers to identify gaps and opportunities in the current product mix and monitor performance metrics for assortment strategies and recommend continuous improvements.

Pricing:

- Analyze app traffic and conversion, competitor pricing, market trends, and customer sensitivity to recommend pricing strategies.

- Monitor price elasticity and develop dynamic pricing models and collaborate with category managers to define promotional and discounting strategies.

Delivery TAT (Turnaround Time):

- Analyze app conversion data to understand the customer delivery TAT expectation by geography and SKUs and recommend right procurement points for matching customer expectation.

- Analyze supply chain data to identify root cause of delays and inefficiencies and recommend improvement strategies for faster delivery and collaborate with operations teams to implement process improvements.

Customer Behavior/Segmentation:

- Analyze customer data to uncover insights into behavior, preferences, and buying patterns and develop segmentation models to enable targeted marketing and engagement.

- Collaborate with marketing and product teams to design and execute personalized campaigns and monitor customer lifecycle metrics and provide actionable recommendations to improve retention.