Senior/Associate Manager - Performance Marketing - Online

Work on building the go-to-market strategy for new channels, verticals, and work closely with leadership to help scale business

- Apply data driven insights to drive performance marketing strategies across all channels

- Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.

- Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance.

- Analyze the market, competitors and audience- providing actionable insights

- Driven by numbers and bring actionable insights to the table to grow traffic by integrating diverse data from multiple sources and communicate the same to the leadership team

- Deep understanding of business models, monetization strategies and end marketing goals

- You can collaborate with the creative, tech, business development & data team to build effective products as per the market need and effectively map them to the target audience

- Your key responsibility is to achieve periodic performance marketing goals at an optimal cost across multiple sources - Search, Display, Social, Native, Programmatic and Affiliate platforms

- Lead performance marketing strategy with direct responsibility for strategizing all aspects of digital campaigns: campaign conceptualization, to research, account structuring, Ad Rank improvisations, conversion funnel optimization & Reporting.

- Drive campaigns from planning to execution and beyond to meet key performance metrics.

- Own user acquisition metrics to achieve weekly, monthly, and quarterly revenue goals across platforms - Web and Apps, for your product portfolio

- Lead & optimize media buying decisions by using vast sources of data: campaign reports, internal databases, competitor analysis and market intelligence

- Be at the forefront of latest Ad tech developments, DSP's algorithms, Product research & market opportunities to diversify & scale the business.