Senior Associate - Digital Marketing - IT

Job Description

Cvent, Inc. is seeking a Digital Marketing Associate to join our growing marketing team. This candidate will be responsible for facilitating paid campaigns through Social Media (e.g. LinkedIn, Facebook, Instagram, Twitter), Content Distribution (Outbrain, ContentDB etc.) and Programmatic Advertising with particular emphasis on innovative initiatives. The person in this role will be responsible for meeting specific KPIs across all product lines at Cvent, with the end goal being continued growth of Sales Qualified Leads and attributable revenue growth. The ideal candidate will have 2-3 years of tactical experience in managing Paid Social, Content Distribution, and Programmatic Advertising Campaigns (B2B experience preferred). The ideal candidate will need to be extremely organized and comfortable in a high-paced environment.

What You Will Be Doing

- Build, launch, and optimize paid social campaigns in LinkedIn, Facebook, Instagram, and Twitter across different Cvent product lines and countries to drive quality visitor traffic and generate quality leads at a desired CPL

- Develop audience segments that align with product line goals, and build, launch, and optimize campaigns to engage with those audiences

- Collaborate with product stakeholders, informing strategy and programmatic media buying best practices

- Collaborate with programmatic advertising vendors to launch cross-device campaigns in Demand-Side and Content Distribution Platforms

- Monitor ad delivery and discrepancies across multiple measurement platforms

- Identify campaign optimization opportunities in the form of audience targeting, landing pages, etc.

- Run reports and provide campaign performance insights during and post-campaign

- Maintain relationships with publisher networks and sites to grow access to high quality inventory

Skills & Requirements

What You Need For This Position

- 2+ years of experience in digital marketing in-house or at an agency

- Strong familiarity and hands-on experience with paid social (LinkedIn preferred) implementation and optimization

- Good experience of leveraging social media platforms for content marketing (B2B experience preferred)

- Understanding of online ad formats and specs including video, mobile, and native

- Experience working with DSPs and Content Distribution Networks

- Understanding of RTB, private marketplace, and programmatic direct

- Understanding of website tracking tags (Conversion and retargeting)

- Eagerness to learn emerging programmatic tactics and ad technologies in order to consistently deliver informed programmatic media solutions and overall innovation

- Experience managing large online marketing budgets (preferred)

- Proven experience of building and targeting different types of campaigns, such as InMail or Sponsored Content, in Facebook & LinkedIn

- Good understanding of performance marketing, conversion, and online customer acquisition

- AdWords experience a plus

- Working knowledge of HTML & CSS

- Good working knowledge of Google Analytics or Adobe Analytics

- Must have multi-tasking ability to manage multiple campaigns simultaneously

- Experience with Optimizely or similar A/B testing tools a plus

- Experience with CRM, marketing automation, digital attribution, and campaign management a plus

Salary offered: 8 - 12 LPA