Senior Associate - Digital Marketing - Healthcare Platform

- Are you a high-performing, collaborative, results-oriented and technologically savvy person who is keen on sales in the digital industry? Then this highly visible role is for you!

- Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the caregivers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen the doctor-patient relationship and enhance the in-clinic experience.

- As the Senior Associate - Digital Marketing, you will be responsible for rounding up strategy development for online marketing with the BU head, executing of the online campaign, specifying a focus on mobile devices and maximizing ROI on digital marketing while minimizing Customer Acquisition Cost.

What you will do:

- Conceptualization & Incubation

- Planning Digital sales and customer touch point management,

- Conceptualizing digital marketing strategies from scratch for a new category, where some concepts are untested.

- Developing online targeted communities for patients with chronic conditions and those looking for specific inputs.

- Participating with the team for Mobile Application Development; optimize app and portal content for SEO.

- Developing & Monitoring Mobile Marketing Strategy- track and monitor metrics such as CTR, CPC, CPL, CAC.

- Developing & Monitoring Social Media Marketing + Video Marketing Strategy

- Strategy development for Inbound Marketing for engagement and building customer journey

Execution

- Conducting Digital Brand campaigns in partnership with the Mainline Marketing team

- Planning, Developing and Tracking Social Media campaigns

- Supervising Online Reputation Management

- Monitoring effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on the effectiveness of campaigns in an effort to optimize spend.

- Planning product campaigns, guide execution and monitoring to promote business and leads generation

- Translating goals and objectives into actionable & measurable digital marketing programs including SEO, PPC, social, mobile, email, online media, and other digital components

- Working very closely with different marketing agencies to get the desired creatives, marketing report, improvement around the execution strategy.

- Building the offline marketing strategy and working closely with the team for BTL and ATL activities along with engagement and launch activities.

Candidate Profile:

What you need to have:

- Candidate should have 3-4 years of experience in marketing function with a strong digital background.

Experience in :

- Online Marketing (Majorly Social Media)

- Paid Online Campaigns

- E-Commerce

- Audience targeting

 - Search Engine Marketing

- Working knowledge of Website Analytics and Website Conversion Metrics (CPM, CTR, CPC, CPL).

- Hands on experience with key digital media disciplines/tools, such as brand website development, social media marketing/community management, display banner advertising, SEM, SEO, user-generated content, marketing automation and e-commerce.

- Proficient in MS Office programs (Outlook, Word, Excel, and PowerPoint).

- Excellent communication and presentation skills required.

- Must have strong time and project management skills with the ability to juggle multiple priorities.

- A self-starter, with the ability to thrive within a fast-paced, dynamic environment.

- Experience with HTML, web programming, CMS, Photoshop, Illustrator, Web Trends and/or Exact Target is a plus.