Senior Assistant Brand Manager - Marketing - Food Services Business

Senior Assistant Brand Manager- Food Services Marketing

Sr ABM for Topmost Food and FMCG Company in India

We are currently looking to close a Sr. Assistant Brand Manager position with the topmost Food and FMCG Conglomerate in India. The position is to be based in Gurgaon.

Company Profile :

Our client is one of the topmost FMCG and Food manufacturing Conglomerates in India and is an integrated and diversified group with consumer platforms for top selling brands.

With a market capitalisation of over US $ 50 billion and a turnover of US $ 10.0 billion, it is Rated among the World's Leading Companies by international publications. It has a very diversified product portfolio including Foods, Snacks, personal care, haircare, household care segments and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work for.

Principal Responsibilities :

- Portfolio & Brand Planning, Product Launch, Packaging Design, Marketing Communication, Supply Chain, Demand Estimation & Pricing, New Customer Acquisition & Relationship Management, New Product Development

Job Profile :

- Keep close contact with Market and Customers / Chef's through regular Customer visits

- Understand Industry Trends

- Collect and report competitors' prices and activities periodically

- Understand and contribute in setting and reviewing brand statement for food service

- Understand and contribute in setting and reviewing brand strategy for food service

- Understand and contribute in setting sales volumes. Monitor Sales volume performance

- Support Sales team with required Marketing materials to sell better

- Connect with sales team across region, understand the requirement and execute

- Contribute in Pricing decisions

- Understand and contribute in setting Support Budget

- Assist in Planning and setting marketing activities

- Execute marketing activities

- Exhibitions and events

- Product presentations to Customers

- Samples and giveaways

- Suggest improvements to internal work processes

- Periodic Product Performance monitoring

- Suggest NPD ideas and execution

- Packaging for food service products

- Portfolio management for food service

- Prepare PO's and follow up payments to supplier

- Develop Go-To-Market Strategy

- Liaison with agency to develop Packaging, Marketing Communication

- Strategize for driving Sales, Market Development & Market Penetration

- Develop communication (Brand videos, POSM , Website, Recipe Books)

- Execute marketing activities (Promoter Program, Activation, Fests, Chef Meets)

- Expand reach through digital campaigns

Desired Profile:

- 4+ Years for Experience in Food Service Marketing (Preferably HoReCa - Food)

- Bachelors in Hotel Management + MBA

Job Location: Gurgaon

Salary Range: Around Rs.32.0-35.0 Lpa (although not a limiting factor)